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Case Studies

See how Food & Beverage brands use consumer testing to make smarter product decisions.

December Yaupon beverage cans in blackberry daydream and vanilla vision flavors
Focus GroupNew York City

December Yaupon

As a new beverage category introducing Yaupon — a naturally caffeinated plant native to the U.S. and related to yerba maté — December Yaupon wanted to understand how consumers perceived this unique product, where it fit within their beverage habits, and whether the packaging clearly communicated the brand story.

"The entire process was clean and simple from front to back. I was impressed by the final report, which provided real insights, not just a scorecard. We'll be back!"

Ian McCluskey, Founder of December Yaupon

What We Tested

  • Concept & category perception
  • Packaging & first impressions
  • Taste & flavor experience of the 4 flavors
  • Comparisons with tea, coffee & energy drinks
  • Consumption occasions
  • Purchase intent

Method

90-minute in-person moderated focus group with target consumers in New York City, followed by in-depth analysis of consumer feedback.

Outcome

15-page Consumer Insights Report with key consumer insights, SKU mapping, and actionable recommendations for product positioning and communication.

Poda matcha stir sip paste pouch held by a consumer
In-Home Usage TestNorth East

Poda Matcha

Introducing a convenient matcha paste in a tube, PODA wanted to understand how consumers perceived this innovative product, how easily it integrated into their daily routines, and whether the packaging clearly communicated its usage and value proposition.

"Excellent research that translated customer feedback into clear, actionable recommendations."

Mujtaba Waseem, Founder of Poda

What We Tested

  • Preparation & ease of use
  • Taste, texture & overall experience
  • Packaging perception
  • Convenience
  • Price perception
  • Purchase intent

Method

In-Home Usage Test (IHUT) with target consumers who tested the product at home and provided structured feedback through a 20-question online survey.

Outcome

17-page Consumer Insights Report with consumer feedback on taste, texture, convenience, usage, packaging, purchase intent, pricing, and key product opportunities.

Hey Hunger Tikka veggie patties packaging range
In-Home Usage TestNYC & Miami

Hey!Hunger

As Hey!Hunger — a brand offering plant-based Tikka Veggie Patties made ultra-low-processed ingredients — was developing a new line of savory snacks, the brand wanted to understand how consumers responded to the concept and product, which flavors showed the strongest potential, and what could be improved as part of the product development process.

"Thank you Jessica! The report is very insightful."

Shireen, Founder of Hey!Hunger

What We Tested

  • Taste, seasoning & texture
  • 3 flavor combinations
  • Packaging & product perception
  • Snacking occasions & usage
  • Purchase intent & price expectations
  • Key drivers of preference and rejection

Method

In-home usage test with target consumers, followed by in-depth analysis of their product experience and feedback.

Outcome

17-page Consumer Insights Report with key consumer insights, flavor performance, usage occasions, pricing feedback, and actionable recommendations for product development and positioning.

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